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Digital Marketing Lead- Immersion & Learning Programs

Elective Africa is a leading organization in structuring and executing learning and travel immersion programs across Africa. Focused on creating meaningful first-hand experiences for its diverse clientele, Elective Africa curates programs that are collaborative, impactful and give back to the communities where we work.

Cytonn HR has been retained by Elective Africa to hire a Digital Marketing Lead to own and optimize digital marketing strategies that convert interest into participation for immersion-based learning and travel programs, while upholding ethical storytelling, transparency, and trust.

Responsibilities

1. Design and manage multi-channel digital campaigns for recruitment
2. Develop content and storytelling strategies aligned with program goals
3. Own paid and organic performance across search, social, and email
4. Optimize program landing pages and inquiry journeys
5. Analyze performance data and translate insights into action
6. Manage CRM workflows and lead nurturing journeys
7. Collaborate with program managers, educators, alumni, and partners
8. Mentor junior marketing staff or interns
9. Ensure ethical, inclusive, and accurate representation of programs
10. Any other duties that will be assigned from time to time

Requirements

1. 3–5 years experience in digital marketing or communications
2. Proven experience managing campaigns end-to-end
3. Strong copywriting and content strategy skills
4. Experience with analytics, reporting, and optimization
5. Familiarity with CRM and marketing automation tools
6. Experience in education, travel, nonprofit, or purpose-driven sectors
7. Strong stakeholder management and collaboration skills
8. Strategic mindset with hands-on execution ability
9. Sensitivity to cultural, ethical, and safety considerations

Learning Opportunities

1. Strategic digital marketing skills

2. Data and Analytics literacy

3. Audience segmentation and targeting

4. Content creation and story telling for Impact

5. Digital tools and platforms exposure

6. Brand reputation and Management

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